Radio City launches operations in Surat

After swaying Vadodara and Ahmedabad, Radio City 91.1FM, India’s Leading Radio Network has now launched operations in Surat — Radio City’s tenth station in the country.

Radio City 91.1FM is now regaling listeners in Surat with a host of programmes structured to meet their music preferences along with an interesting music mix reflecting the true sound of the city. The music will be in sync with the station’s vibes – an invigorating new music format of adult contemporary music, the company said in a release.

Adult contemporary is a music format which not limited to a specific genre of music, is a mélange of selected tracks across different genres comprising of songs which have been hits over the last two decades; it is music that lasts over a period of time, Radio City said.

Warm, fun and reminiscent of life experienced by the target audience, SEC AB 20-40 years, the music has been handpicked and customised for listeners who have specific and well-defined music preferences. Radio City 91.1FM will cater to the tastes of discerning music enthusiasts cutting across young, urban adults which will ultimately give advertisers a great value for their money spent, the company said.

Apurva Purohit, CEO Radio City 91.1FM, said, “We are thrilled to be a part of the lives of the people of Surat. It is an extremely important market for us and we eagerly look forward to engage with our listeners here. Combining our musical expertise, innovations and creativity, Radio City brings to Surat compelling content and a music mix strategically planned to uplift the mood of its listeners.

“We are certain that our music expertise, innovative programming line-up, and our brand promise of ‘Whatte Fun’ will enthuse music enthusiasts of Surat, uniquely positioning Radio City to capture and sustain the biggest share of ear delivering an unmatched radio experience.”

Playing popular music in the language of the people, with fun contests, events, humour and gossip delivered by a hugely popular team of Radio Jockeys, Radio City Surat will jumpstart Surat mornings with the lively, fun-filled energetic Radio City Breakfast Show, the company said. Helping young homemakers in Surat add that extra ‘spice’ to their persona, City Spice will address relevant issues coupled with advice and interesting contests each day while Hum Tum will give them a platform to speak their mind, express their opinions, desires and aspirations.

Radio City Joyride will see Surat unwind with some great music and entertaining updates on the day while Yaadein with its soothing music will take listeners in Surat into another place and time. Radio City’s award-winning Love Guru (winner of the RJ of the Year – Hindi at The Indian Excellence in Radio Award 2007) and private FM radio’s best relationships’ confidante will now be available in Surat. Radio City Surat will regale listeners with the best in the world of English Music with The World Chart Show – a top 20 countdown of the best English chartbusters. In addition, the FM station will also feature other popular Radio City properties like Babbar Sher and Kya Baat Kar Raha Hai making it a fun experience for people of Surat.

Radio City has lined up an exciting line-up of fun, interactive activities for the people of Surat to ensure that the 91.1 frequency created an impact in the minds of the listeners. Infusing fun, Radio City will be on the move with the people of Surat – grooving with them wherever they are – be it on the street, in colleges, parks, malls or multiplexes.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets, the release said.