Advertising in Indian magazines increased 15 per cent in January to September 2007 compared with that in the same period in 2006, according to a study by Adex India, a division of TAM Media Research. The growth was because of the proliferation of niche publications in the country. However, advertising in newspapers grew by only 1 [...]

NEW YORK (AP) — As the Hollywood writers strike enters a second week, advertisers are worrying it could seriously disrupt the TV schedule — and the number of eyeballs viewing their ads — in coming months. So far, the strike has forced only late-night talk and comedy shows into reruns, since their material must be freshly [...]

The humble television is coming to the aid of the Internet portals when it comes to extending their reach, and selling their wares. Consider this: TV advertising of the Internet portals registered a growth of 190 per cent during January-August 2007 as compared to the same period in 2006, on the back of 77 new websites [...]

NEW YORK (Reuters) – Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs. But some media veterans worry that expectations for online advertising may be getting out-sized. Increasingly, they say, too much media depends on advertising [...]

Once upon a time, newspapers wanted nothing to do with bloggers, those amateurs who opined on anything that caught their fancy, whether it was interesting, or accurate, or not. That was then. Now newspaper websites, desperate for readers and revenue, are increasingly in cahoots with bloggers, posting and plugging them and even sharing advertising revenue. Purists may [...]

The American view of the advertising profession could use repair, according to a J. Walter Thompson study titled “Ad Industry Perception Survey.” When asked about respect for the profession, only 14 percent of those surveyed say their fellow Americans respect ad people. The top three most respected are military personnel (79 percent), physicians (75 percent) and [...]

Google (GOOG) on Thursday released a free software tool that allows Google AdWords advertisers to create their own Google Print Ads for display in newspapers. The company released Google Print Ads in July, a service that enables advertisers, large and small, to buy traditional print newspaper ads. Citing a 2006 Scarborough Research report, Google on its Web [...]

(Business 2.0 Magazine) — Newspaper ad sales are expected to decline 5 percent in 2007, so it’s no surprise that print publications are eager to squeeze more cash out of their Web sites. One obvious source: local advertising, which accounts for more than 80 percent of ad spending but less than 20 percent of Internet ad [...]

NEW YORK Since Facebook opened its site to developers in May, it has been flooded with mini-programs that let users throw virtual food at one another, post movie reviews and share YouTube videos. The influx of applications, now up to over 2,800, is leading to the creation of ad networks designed to let developers profit from [...]

Activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria. But Home Depot is unswayed, and the environmentalists appear to be doing something they generally discourage: wasting energy. A short video by Robert Greenwald, “Fox Attacks: The [...]

Microsoft is “hellbent and determined” to become a “powerhouse” in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange. While financial information is yet to be disclosed, it has been reported that Microsoft has purchased adECN, a Californian internet [...]

Political consultant Cathy Allen isn’t yet certain which issues will define the 2008 elections. But she’s already decided that the campaigns she manages will make heavy use of an old-fashioned advertising vehicle: newspapers. “Newspapers are back,” says Ms. Allen, a Democratic political consultant in Seattle who manages mostly local and statewide campaigns in the Northwest. Of [...]

Even as News Corp. negotiated to buy Dow Jones & Co. over the past few weeks, a grim reality was increasingly evident to executives on both sides of the discussion: The downturn in the newspaper industry is getting worse. Last fall, newspaper executives and analysts were caught by surprise by the severity of a slump that [...]

GURGAON: Advertisers looking for more bang for their buck can take heart that efficacy of television spends in India ranks among the top three across all Asian markets, trailing only behind Taiwan and Malaysia. For every $1,000 spent in India on national television, an advertiser delivers a purchasing power parity of 6.82%, against 9.54% in [...]

JEDDAH, 3 July 2007 — The Ministry of Culture and Information has banned government departments and agencies from publishing advertisements in newspapers in reply to any reports in the local press. The ban is applied on all government departments without exception. Aidha Al-Zahrani, acting assistant deputy minister for internal information at the ministry, said newspapers [...]